Supplements, wellness devices and subscription health products — a vertical that needs careful underwriting.
Health and wellness product businesses are frequently classified as higher risk, and the reason is usually marketing rather than the product. Health claims, before-and-after imagery, free-trial-to-subscription funnels and auto-renewal all raise both regulatory exposure and chargeback rates. Accounts in this space are approved on the strength of the website, the claims made and the refund policy.
Submitted to acquirers that understand and accept this category rather than declining it on sight.
Renewal reminders, easy cancellation and clear descriptors, which is what keeps disputes down.
Close tracking, because thresholds are enforced strictly in this category.
We look at your site and funnel first so the application is not declined for something fixable.
Explicit or implied treatment and cure claims are a fast route to decline. Language matters.
Free trials that roll into subscriptions produce high dispute rates and receive close scrutiny.
It must be visible, specific and actually honoured.
Higher-than-average chargeback rates, subscription billing and regulatory exposure around health claims.
Typically yes, and a reserve may apply. Both are disclosed in writing before you sign anything.
Sometimes, if the terms are unmistakably disclosed and cancellation is genuinely easy. Many acquirers decline aggressive trial funnels outright.
Send a recent statement, or your monthly volume and average ticket. You get a written breakdown back — no commitment.
Request a quote